Madonna is a 30-year advertising legend who founded the Badger Agency. She was the mastermind behind the viral #WomenNotObjects campaign and successfully lobbied Cannes Lions to prohibit work that objectifies women. Madonna currently chairs the Cannes Lions "See It Be It" mentorship initiative, devoted to advancing the future of female creative directors in the industry. She has been honored with the UN SDG 5, Gender Equality Award for her work to bring equality to the media and advertising world. Adweek named Madonna a "Disruptor" for spearheading revolution in the ad industry, while the 4As has recognized her as one of the “100 People Who Make Advertising Great” and Cosmetic Executive Women (CEW) honored her with its "Lifetime Achievement Award." Her latest achievement? Being inducted into the Marketing Hall of Fame in 2024.

Madonna Badger

Founder

Chief Creative Officer

For 30+ years, Debby has been a proven leader and trusted advisor in the marketing and advertising agency industry developing some of the world’s most iconic brands, ushering them successfully into the digital age and building dynamic integrated teams that drive growth. Before joining forces with Madonna, Debby served as CEO of Grey New York. There she introduced strategies that transformed the agency’s approach to its signature 'Famously Effective' creativity, bringing digital-first thinking to the forefront and increasing the measurable impact of the agency’s output on culture and consumer behavior. For Debby, Futura Collective is a new model that simply works better for clients and agency talent, connecting MVP's to business problems with the right support and nothing in the way.

Debby Reiner

Founder

Chief Executive Officer

With over 20 years of brand building and agency leadership experience, Kelli's passion for team building, creativity and organizational innovation has made her a trusted leader, partner and mentor. Before joining Futura Collective, Kelli served as Chief Operating Officer for Grey New York and President, Global Client Lead for P&G. In addition to leading teams for iconic brands like CoverGirl and Pantene, she helped to reinvent the global model for servicing multinational clients like Procter & Gamble. For Kelli, the Futura Collective’s flexibility to move fast towards what works best for clients with less red tape and more collaboration is not only inspiring but an imperative change much needed in the industry.

Kelli Tuggle

Founder

President

With 20+ years in the business, Celeste is the rare producer who is exceptionally skilled in both her creative craft and the functional side of bringing an idea from paper to life. With relentless dedication, she makes real what others think is impossible. Celeste serves as a guiding light for the creative, a champion of bold, disruptive work, and a leader who brings forward diverse talent in front of and behind the camera. In her 11 years at Badger Agency, she was a driving force in the agency's most impactful work, including the viral #WomenNotObjects campaign, Olay's #MakeSpaceForWomen Super Bowl campaign and #NoKidsinCages, which received three Cannes Lions including a GOLD and SILVER in Media categories; and an additional SILVER in Design. Previously, Celeste worked at McCann NY and BBDO across a variety of clients including Verizon, Kohl's, American Airlines, Weight Watchers, Nikon, Gillette and Mars Candy.

Celeste Holt-Walters

Founder

Chief Content Officer